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About sana jardin

Sana Jardin is the world’s first socially-conscious, luxury fragrance house. Blazing a revolutionary trail in scent, spirit and humanity.

A first in the fragrance world, we were created primarily as a vehicle for social change to power social impact through the economic empowerment of women through The Beyond Sustainability™ Movement. Starting with female flower harvesters in Morocco, who hand pick floral ingredients for Sana Jardin’s perfumes.

Our muse is motivated by our collective humanity and cares about making a difference in our world. Inspired, captivating, and multi-faceted, like Sana Jardin’s Eau de Parfum. A warrior in their own right.

We create fragrances to transport and seduce, but also give the wearer a role in this cycle of change. Empowering all women in its circle, from harvester to consumer.

Our collection of Eaux de Parfum exude nature’s most exotic scents, harnessing the healing life force of plants, with a high concentration of naturally perfumed essential oils.

We believe in the power of perfume and essential oils to awaken, recharge, and transcend. We also believe that a bottle of perfume can transform lives and change the way business is done, by sharing the value in the supply chain with those involved The Beyond Sustainability™ Movement.

A true flower revolution.

Our mission

To be socially responsible in all that we do.

We believe in powering tangible and measurable social change through commerce, not charity. We believe that each of us can choose to play a part (big or small) in making a difference. 

We share the supply chain value with the communities involved in making our products, through the creation of The Beyond Sustainability™ Movement. We provide financial opportunity and business skills to enable wage increases, waste reduction and transparent, sustainable business practices. Our hope is this movement will grow to revolutionise the fragrance industry. 

Join The Beyond Sustainability™ Movement and help us empower women and make flower to power the new reality.

Our fragrances

A collection of Eaux de Parfum that exude nature’s most exotic scents. Each fragrance harnessing the healing life force of plants, with a high concentration of naturally perfumed essential oils. 

All our fragrances are free of artificial colorants, parabens and formaldehydes, with no animal derived ingredients or animal testing used.

We are honoured to have partnered with internationally acclaimed nose, IFF Master Perfumer, Carlos Benaim, the creative behind forty of the world’s leading scent successes for fragrance houses including Bulgari, Frederick Malle, Yves Saint Laurent and Prada.

THE BEYOND SUSTAINABILTY™ MOVEMENT

Beyond Sustainability™ is a movement to create tangible and measurable social change through commerce, not charity. It’s a movement to create female entrepreneurs who are agents of change in their community. It is built on traditional, sustainable practices and fair trade. Beyond Sustainability™ is preserving heritage skills while inspiring the next generation of artisans.

It all started with the Orange Blossom Project... 

The Orange Blossom Project was formed to address inconsistent employment and low annual income. Since 2015 we have worked hand in hand with the indigenous Amazigh community in north west Morocco that harvest floral ingredients for perfume production.

Traditionally, the rose, jasmine and orange blossom harvests only provided short-lived employment for the women harvesters, with no alternative employment options. Furthermore, 900 tons of orange blossom waste by-product are yielded annually from the harvest and essential oil distillation, (the first stage of perfume production). 

To address these issues, Sana Jardin joined with our non-profit partner Nest, that supports artisan communities, and international floral ingredient supplier, Les Aromes du Maroc. We worked closely with the agrarian community, piloting three micro-enterprises with female farmers in the villages of Tiddas and Maaziz. 

We provided closed loop systems that enable the women to upcycle floral waste into their own line of products including orange blossom water and orange blossom, jasmine and rose candles that they sell locally and nationally. This provides employment throughout the year. 

It does not stop there. Participating women farmers received expert mentorship and training on product pricing, brand development, and market analysis to ensure they launched a competitive product range.

The women are the sole shareholders of the cooperative and retain 100% of the proceeds from the products they sell, under their own brand called Annamaa. 

A key element in the closed-loop system to make it a zero-waste enterprise, is upcycling harvest waste into organic compost. This will be sold back to the Les Aromes du Maroc to enhance future flower harvests. We are proud to contribute to the United Nations Sustainable Development Goals for 2030, to empower women (goal 5), promote sustainable economic growth with full, productive employment (goal 8), and ensure sustainable production practices (goal 12).

IMPACT

After just 6 months of operations, the founding cooperative members have seen a significant increase to their income, with a projected 250% increase by end of 2017. 

Sana Jardin and our partners are committed to support the long-term business growth of the cooperative and to monitor and report on the social impact over time. 

We hope to take this project into a movement in other parts of the world though The Beyond Sustainability™ Movement.

Our founder

Sana Jardin is born from the unique experiences of founder, Amy Christiansen Si-Ahmed, social worker turned fragrance entrepreneur. A professional life dedicated to fighting for economic empowerment and cultural tolerance. A life-long passion for exotic, transporting perfumes. United with a desire to promote social justice, inherited from her pioneering grandmother who worked to support economic and social development for those in need.

Photography by Peter Schiazza and Neil Krug