THE POWER OF SCENT
- 19 October, 2021
- Alara Dural
We take pride in what is on the inside; the parts you cannot see. Our scents are; vegan , leaping bunny certified, free from phthalates, artificial colorants, parabens, and formaldehydes – adhering to the highest clean beauty standards possible.
Synthetic and natural fragrances are a hot topic in the world of perfumery. We do not want to take sides, but rather illuminate our views on the debate, expressing our transparent opinion as a conscious fragrance brand.
Spritz yourself with your favourite Sana Jardin fragrance and enjoy the read on what you have just sprayed on yourself!
Vegan perfume. Why?
We believe the best scents use natural or synthetic ingredients to protect animals and in turn the planet, allowing your scent to be as mesmerising as ever, but with a clean conscience.
Cruelty-Free leaping bunny certified, why?
The Leaping Bunny is the globally recognisable gold standard for cruelty free consumer products. It demonstrates that a brand is genuinely committed to removing animal testing from its supply chain.
Our commitment to natural-leaning and synthetics. Why?
Alongside the high-quality natural ingredients that we care so much about at Sana Jardin, we do use formulations that include some consciously selected synthetic ingredients. Although we strive to use a high percentage of natural ingredients and essential oils wherever possible, we believe the selective use of quality synthetics is necessary to enable sustainable sourcing, and to create multi-dimensional formulations with staying power that denotes luxury perfume. We do this due to some simple facts. Firstly, for some endangered plant species, synthetics offer the best environmental choice over natural ingredients, as they ensure sustainable sourcing and prevent over-farming. The use of synthetics also prevents the opportunistic sourcing of natural ingredients from conflict-torn regions.
Furthermore, synthesizing ingredients enables perfumers to capture unique, exclusive scents. These scents deliver a precision and consistency to formulations that are not possible with natural ingredients. This scent quality means that many perfumers describe high-quality synthetics as the perfect partner to the effusive beauty of natural ingredients.
At Sana Jardin, we believe our fragrances marry natural and human-made notes to mesmerizing effect. Delivering the exquisite, lush beauty of nature’s most exotic scents with sparkling clarity and presence.
We are always working to improve our formulations and have recently made some tweaks to our formulations as we are committed to clean, sustainable fragrance. We have further updated the list of ingredients we choose not to formulate with. Our cruelty-free products continue to be free from phthalates, artificial colorants, parabens, and formaldehydes and now also free from BHT, Polycyclic Musk’s and vegan. Shop the collection.
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